Question

Topic: Taglines/Names

I Have To Come Up With A Tagline For A Bank To Do

Posted by Anonymous on 10/4/2017 at 12:29 AM ET 25 Points
the Bank is in Asia, it's trustworthy bank, They want emphasize that they have high interest rates, safe and convenient.
We have the basic theme for shooting a TVC which is "don't get left behind". More detailed: a man feeling lost in the middle of nowhere (on the street) and he's wandering and seeing the crowd queuing in front of the bank.
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RESPONSES

  • Posted by mgoodman on 10/4/2017 at 1:16 PM Accepted
    It sounds like someone doesn't understand basic principles of effective advertising. What does "don't get left behind" have to do with "high interest rates, safe and convenient?" Or "trustworthy?" And there is no clear or unique benefit in any of those attributes.

    When you try to communicate too many messages, people are less likely to remember any of them. The problem here is that there was no Creative Brief ... and nobody was thinking strategically.

    Good luck coming up with a tagline!

    (More on Creative Briefs here: https://bit.ly/htnXoR )
  • Posted by Shelley Ryan on 10/23/2017 at 5:44 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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