Question

Topic: Taglines/Names

Needing A Tagline For Fitness Business

Posted by ali_as72 on 9/22/2017 at 9:04 PM ET 25 Points
Business name is Kinetic Connections.
Deliver gross motor programs, for all abilities, focus on fundamental movements, dominant movement patterns, body and brain stimulation.
Having difficulty coming up with a tagline to describe what it is i do without being too wordy.
Tagline will be on logo.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/24/2017 at 8:19 AM Accepted
    Who specifically is likely to be interested in your programs? Why?
    How is what you do better for them than programs they are currently doing?
    What is the benefit of doing your programs? How do you know?
  • Posted by mgoodman on 9/24/2017 at 1:04 PM Accepted
    Who is your primary target audience? Where? What benefit can they expect if/when they become your customers? How are you different from, and better than, your competitors? Why should they switch from whatever they are doing now to whatever you want them to do? What's in it for them?

    To note: The tagline and the name have to work together to communicate a clear message. What does "Kinetic Connections" mean to your target audience? Do you know? Maybe you need to reconsider the name, as well as coming up with a tagline, if you want the target audience to "get it." Alternatively, maybe you don't need a tagline if the name says it all.
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