Question

Topic: Taglines/Names

Help With Tagline For Scarf Company

Posted by Anonymous on 8/14/2015 at 5:35 AM ET 125 Points
Hi, total brain freeze finding a catchy upbeat tagline for a scarf company. We sell mainly scarves, pashminas etc from around the world, but also will move on to other accessories. Targeting women in their 20s plus. Wish to emphasise that these are beautiful products but I want to move away from anything whimsical. Any help would be very gratefully received.
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  • Posted by Jay Hamilton-Roth on 8/14/2015 at 8:21 AM Accepted
    Women 20+ is a LARGE market. Can you be more specific? Where are they located? What income level(s)?
    What's unique about your products? Are they all handmade? Why would someone want to purchase from YOU?
    What other accessories are you hoping to move on to? Why not simply specialize in scarves?
  • Posted by mgoodman on 8/14/2015 at 10:54 AM Accepted
    There are more than 750 million people in the target audience you describe. You can't afford to reach them all. Narrow the target to something you CAN serve -- even capture 100% of. You're better off gaining 100% of a narrow market than a small fraction of 1% of a huge market.

    Also we need additional information in order to come up with a great tagline: What's the name of the company/brand? What do you know about the buying habits of your primary target audience? Where do they live?

    Is this an online business, or do you have a bricks-and-mortar location? Do you have a marketing plan? How are people going to learn you exist?

    Perhaps you can also answer the questions Jay has posed (above).
  • Posted by Gary Bloomer on 8/14/2015 at 8:04 PM Accepted
    Nope. Your business plan is spread to wide. Focus, regroup, revise, refine: then come back.
  • Posted on 8/25/2015 at 2:42 PM Author
    Hi, thanks for the advice and I humbly accept my errors! Ok, so I will be specialising in statement pieces, large chunky scarves, bold fabrics. It is an online company to be called MyOtherScarf. The scarves will be wool, cotton, bamboo, cashmere etc, In terms of what is unique, All the pieces will be designed to make an impact either through size or design. They are contemporary, on trend quality scarves, but served at reasonable prices. I will also offer chunky silver jewellery, in particular pieces that can be worn together...stackable for want of a better word. Also, gloves, leg warmers etc.
    In terms of who I am targeting, it would be fashionable women in their 20s - 40s. Women who like the boho look but with less of a hippy slant. I guess in image it would be a strong, independent woman with a keen sense of her own style. Women who like to wear strong, individual pieces.
    Is this still to vague??
    I was toying with My OtherScarf. Tagline Make your statement
  • Posted by Shelley Ryan on 9/11/2015 at 6:13 PM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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