Question

Topic: Branding

Bad Restaurant Color Choices?

Posted by Anonymous on 11/5/2004 at 11:02 PM ET 125 Points
My partner is considering painting our restaurant a slate blue, black and white. I think these colors, while perhaps great for home use, will have negative effects in a restaurant setting. Any suggestions from the Profs?
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RESPONSES

  • Posted by SRyan ;] on 11/6/2004 at 5:32 AM Accepted
    I agree with JBtron. Don't think so hard. A couple of my favorite restaurants have a similar color scheme.

    They made the place look classy. Oh yeah, and they offer consistently delicious food and great service.

    Shelley ;]
  • Posted by Chris Blackman on 11/7/2004 at 7:53 AM Accepted
    The psychology of colour is fascinating. https://www.infoplease.com/spot/colors1.html

    But how many top restaurants rely upon the primary colour palette of McDonalds to stimulate diner's gastric juices? Well... Only those seeking to cater for McDonalds segment of the market.

    I believe it's probably possible to put together a great restaurant concept using any or all the colours of the rainbow. It's how those colours are used, and what the total package is all about, that makes the difference.

    Is black, white and blue a bad choice? I immediately think of YSL Rive Gauche... OK, maybe that's more of a French blue than slate blue, but so what?

    Tell us a bit more about the restaurant, the target segments, the cuisine and menu, the location, pricing, any theme you may have, and maybe then someone here can give some better targeted advice.

    Meanwhile, can someone tell me if these jeans make me look any younger?

    Thanks...

    ChrisB



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