Know-How Exchange : Student Questions

Aleerak,

there are probably a few other KHE Experts who have a lot more extensive background than I do on this subject so please keep the question open in order to allow them to chime in.

I believe good marketing that is very effective does "create cultural meaning" in and of itself but a company who is aware of it's target market and what it' product can do for it's customer will begin to almost indirectly create a cultural meaning if there is no plan in place by marketing from the beginning. I believe that great marketing draws cultural meaning out of and also sets the frame work right up front for creating a distinct cultural meaning. I think in the beginning no one knows exactly how all the individual elements that human intervention will bring to the cultural meaning of an organization or it's product will play out...or even how the human spirit will draw an avenue out of the experience that was not even thought of by a great marketing program. But a great marketing program can create cultural meaning if there is not one present but it could be subject to change due to human intervention. Is there anything else I can do for you? Has this helped?

Your Servant, Deremiah, *CPE, (Customer Passion Evangelist)