Question

Topic: Student Questions

Marketing Targeting Stragety Of A Music Band

Posted by 211123028101 on 12/8/2021 at 2:52 AM ET 125 Points
As the title, I want to ask about the marketing targeting strategy of a music band (Particularly are BTS and Blackpink)
In your opinion, for music bands which are famous as BTS and Blackpink
1) What criteria do they use to segment the market?
2) Who are their target customers?
3) Differentiation and positioning
I did come up with some ideas but I want to listen more.
P/s: Honestly, this is my final-term essay. This topic is quite difficult for me to complete well. I need further information. Do you have any documents that involve the marketing targeting strategy of music bands? Could you provide them to me?
Best regards,
Jade.

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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/8/2021 at 7:44 AM Accepted
    Read this: https://www.marketingprofs.com/ea/qst_question.asp?qstid=48812 and then share YOUR thoughts/research (it's your essay).
  • Posted by Gary Bloomer on 12/8/2021 at 6:22 PM Accepted
    OK.

    Here's what you do:

    1. Google the term "Blackpink marketing strategy".

    2. Read the results.

    3. Makes notes of but do not copy what you find.

    4. Form a few original thoughts and opinions.

    5. Write your paper. Be original. Employ critical analysis. Ask yourself what you would do if you were in charge.

    6. Submit your paper.

    7. Do the work.
  • Posted by Shelley Ryan on 2/10/2022 at 9:59 AM Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs
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