Question
Topic: Strategy
Driving Traffic To Shopping Malls
WE ARE LOOKING AT FRESH & INNOVATIVE IDEAS TO DRIVE TRAFFIC TO ONE OF THE BIGGEST SHOPPING MALLS IN THE MIDDLE EAST. THERE ALREADY IS A BIG HYPERMARKET AS AN ANCHOR WITH FOOD COURTS AROUND. THE CHALLENGE IS TO SUSTAIN AND REGULATE TRAFFIC FLOW SINCE THE VISITOR TRAFFIC IS VERY HEAVY ON WEEKENDS
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