Know-How Exchange : Strategy

There's a guy in my town with too much time on his hands. He runs a website at www.edhat.com and he wanders around counting things. Cars, mailboxes, trees - you name it. But every day, he sends out this newsletter with the counts and a contest about what he may find tomorrow. Click through to answer the quiz (What % of people will be wearing jeans at the opening of the International Film Festival?) and you could win movie passes or a free latte.

If the prizes were food related: Buy one entrée, get one free - free dessert - you could end up with a following. Of course, that means you'd have to find somebody with too much time on their hands...

Try this site. It may have everything you need to know. I find it very helpful.

https://www.promomagazine.com/

It is free and has tons of information, studies, ideas, and articles on promotions, incentives, events, etc.

Hope this helps!

I think they are all great ideas, but what you really need is to understand why people would choose to move to your clients comeptitors outlets rather tha your clients.

THINKING OUT OF THE BOX:
Maybe there is an attribute to your clients outlet that is failing them! I once read about a sandwich shop in the UK that was losing out on custom, and when they looked into why they lost out to their competitors, it seemed that their in store lighting wasn't bright enough, and customers simply were not drawn to enter. They changed this and quickly picked up custom.

Remember the answer is not always a marketing tactic, but sometime it may be something else!

BTW: If the problem is associated with a sell attribute and you need to relaunch/remarket, consider Ambient Marketing (Advertising). Its actually really a massively under used technique in its fullest potential.

Ambient Advertising really means just placing an ad or promotion somewhere where people least expect it (examples in the past and now mainstream are on Taxis, Shopping trolleys, drinks mats etc). Trying thinking of wacky ways of promoting the restaurant (sandwich boards are hardly seen today and would provide powerful impact, students walking around with your clients restaurant logo on their foreheads!, students chalking directions to the restaurant on the pavement!).

Its all cost effective (i have personally used art/drama students before and they love to do this type of thing and they may even do it for nothing!), it can have massive impact. Best to follow up with some PR, just to help the marketing effort :-)