Question

Topic: Strategy

How Can I Make A Hub Airport Operation?

Posted by Anonymous on 6/4/2004 at 4:54 AM ET 250 Points
i would like to make incheon int'l airport a HUB in NE asia.
And for that, i should know how i make it and how i deal with customers, airlines.
How do i prepare for this now?

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RESPONSES

  • Posted by Blaine Wilkerson on 6/4/2004 at 10:23 AM Member
    This is a HUGE task. Not one to be taken lightly or for one to tackle after a reading a few forum posts.

    You need a few professionals to help you in many areas such as marketing, government, international sercurity, terrorist control, maintenance and much more.


    I would be hapy to help get you where you want to be. Please send me an email with as many details as possible so we can see what needs to be done.

    Thank you and Good Luck!


  • Posted by Peter (henna gaijin) on 6/4/2004 at 1:39 PM Accepted
    Minachoi,

    Anyeunghashimnika.

    I had the priveldge of flying into Inchon on the first day it was opened a few years back (and many times since). Definitely a very nice airport.

    Your primary customers in becoming a hub would be the airlines. They are the ones who will choose to make a hub there or not. There are probably a few dozen airlines who you would need to target, so most of your work will end up being building relationships with the airlines.

    Airlines will be interested in costs, availability of services they need, whether the airport can handle the number of planes they want to fly, etc.

    As a first step, I would create what is called a SWOT comparison for all other airports in the region which compete with you in becoming regional hubs. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Your compare the strengths of your airport, the weaknesses of your airport (what the other airport does better), the opportunities for you, and the threats to meeting your goal.

    For example, comparing Inchon to Tokyo Narita (I am not an exzpert on this - these are just things that come to mind):
    Strength - general high costs in Japan as compared to Korea, only one runway at Narita versus many at Inchon, Inchon is closer to Beijing, etc.
    Weakness - Narita is an hour closer to the US, Narita is currently used as a hub by many airlines, etc.
    Opportunities - lots of space at Inchon for growth
    Threats - Political stability of Korea/distance from North Korea, Japan's economy is recovering which may solidify the usage of Narita, etc.

    By understanding the SWOT of each airport as compared to Inchon, you will better be able to approach the airlines and promote the benefits of Inchon.

    Peter
  • Posted by Peter (henna gaijin) on 6/4/2004 at 7:04 PM Accepted
    Minachoi,

    I reread my response, and realized that I had made an assupmption that you are working for the airport itself.

    In rereading your question, I realized that you could be working for an airline and be asking that same question. If so, then the answer I gave would not have been useful.

    Let me know if my assumption when I answers was wrong, and that you work for an airline instead of the airport.

    Peter
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