Question

Topic: Student Questions

Looking At Marketing Decisions But Need To Understand People Decisions, Processes Decisions And Physical Evidence Decisions

Posted by Anonymous on 5/10/2004 at 6:55 AM ET 250 Points
I am a student and doing a paper on major marketing decisions. I have not been conversant with People decisions, processes decisions and physical evidence decisions and whether they are important in a manufacturing industry.
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  • Posted by Blaine Wilkerson on 5/10/2004 at 10:47 AM Accepted
    Here's my take on it:

    People decisions: Can be either managerial strategic "demands" and/or suggestions (doesn't necessarily have to be managers..can be a marketing team) based on authority, experience, etc.

    Processes Decisions: Can be as a result of consumer surveys, software calculations, metric results, etc.

    Phsysical Evidence: Ties into processes somewhat...especially metric, but based on the the word definitions, it would be decisions based on exactly what was sold, what is left, costs, current buying habits, trends, etc.

    To state quite simply: YES, they are all important to the manufacturing industry. One cannot determine necessary production levels, costs etc without extensive knowledge of their market and how/why decisions are being made.

    Good Luck!
  • Posted by jcmedinave on 5/11/2004 at 2:09 AM Accepted
    1. If The Company have a Strategic Plan, the marketing decisions should go in the same way.

    2. Some Competitors or Environment changes could affect your original decisions (ex: big promotion, new product launch,..).

    3. The technology advances and the possibility to access it, could influence the marketing decisions.
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