Question

Topic: Taglines/Names

Help : Name & Tagline For Healthy F&b Takeaway

Posted by Anonymous on 5/6/2010 at 12:32 PM ET 250 Points
Hi,
I need help for name and tagline for a Healthy F&B Takeaway establishment. My initial idea was "The Green Bar" but apparently it's been taken =(

More info :
products - salad, sandwich, juice, smoothie
concept - healthy, organic, convenient, fresh
target audience - young professional
place - the heart of the business district

All the products are meant for takeaway.

Thanks!
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RESPONSES

  • Posted by mgoodman on 5/6/2010 at 2:58 PM Accepted
    Who is your primary target audience -- beyond just saying they are young professionals? Where do they live? Where are they eating now? What makes them tick? How do they decide where to get their food? What makes you different from other F&B establishments? How would they describe the ideal F&B takeaway establishment? What do they not like about the places they go now?

    Have you interviewed some of these folks and found out what goes on in their minds when it comes to selecting a place to eat/drink? If not, you probably ought to start there.
  • Posted on 5/7/2010 at 1:02 AM Author
    Thank you for all the responses.

    @phil
    Actually it's located in Asia hence the different usage of word, but it's a good point you voiced out!

    @mgoodman
    - the establishment is located in central business district hence targeting working crowds heading to / from office
    - primary target outdience would be young PMET approx early 20s to mid 30s on the area
    - most of the time, breakfast would be bun or oily chinese food and coffee / tea / orange juice
    - value proposition : healthy and fresh 'stylish' food meets convinience
    - currently there are a small number of salad and sandwhich shop in the area however presentation wise is not really appetizing (extremely rabbit food looking) and none of them are organic

    The biggest pulling factor is convinience as these people are rushing to and from work. And yes, observation and panel discussion has been done to justify that there is a market opportunity here.
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