Know-How Exchange : Taglines/Names

OK. Let's start with what you're trying to communicate and to whom.

Who is your primary target audience? And what unique benefit will you provide that is important to them?

When I hear "Papertini" I'm not sure if that's supposed to be a paper martini (whatever that is), or whether it's very tiny pieces of paper. Or is it like pepperoni? And then when you add "Pink" I'm really lost. Pink paper? A pink martini? Huh?

I think you might want to start by creating a clear positioning statement for your business, and then let the name (and tagline) flow from that. Otherwise you run the risk of confusing your audience more than helping them with your communication.

Maybe this is all clear to someone, and I'm just not in your target audience. What's a pink papertini? What other colors are there for papertinis?

Here's a list of martini names: https://www.drinksmixer.com/cat/3315/

Perhaps one of these can be used, substituting papertini for martini?

I agree with Phil - there's too much going on in the names you've suggested. I like Papertini and I like Truffle, but I feel like the two of them together are overpowering, especially since Papertini is a made up word.

Here are a couple of suggestions based on the words you're considering:

Pink Truffle Paperie - unique stationery and gifts

The Papertini - unique stationery and gifts

Good luck!

Would it make sense to create a character, similar to Betty Crocker or Henry homeowner?

Could you create a paul papertini as a spokesperson?

Primary Targeted Audience: Clients interested in unique stationery items (wedding invitations, party invitations, birth announcements, etc.) and gift items.

That isn't a target audience definition. Who are these people? Do they live in China or Australia? Are they mostly male or female? How old? If they're interested in stationery items but "unique" isn't that important to them, are they still in your target audience? Gift items ... corporate, personal, anniversary gifts/wedding gifts?

A good target audience definition needs to be much more focused.

And I still think "papertini" is too cutesy and doesn't communicate anything useful about the benefit your [non-specific] target audience will realize if they buy your products.

Try to put yourself in the place of your primary target audience and see what you're doing through their eyes. They don't know what to do with "papertini?" Do I drink it? Do I wrap fish in it?

I know you really like the term, "papertini," but I don't think it's wise to use it descriptively. People don't know what it means. If I asked someone what they did for a living and they said, "I own a papertini," my next question would be, "What's a papertini?" As much as you may like the term, it's important to speak the language of your customers and use verbiage that they'll understand.