Know-How Exchange : Taglines/Names

Why not keep it simple? From least to most expensive, brand them as:

Silver
Gold
Platinum

or, how about:

Celebration
Festival
Gala

Sapphire
Ruby
Diamond

Paper
Rock
Scissors

Okay, just kidding about the last one ...

~Ghost Writer~

The key is not to overshadow the value in any of the plans. That is why the flowers you used worked very nicely. You never want anyone feeling stigmatized by choosing an inexpensive package.

Therefoe I would suggest
Titling the Group:

"Love is All You Need, with Our Affaires of the Heart Packages";

Blissful Love
Enchanting Hearts
Majestic Elegance

I think the visuals you could use with each could be wonderful.
Each conveys love, sense of decorum and provides enough value, without any class association.

Good Luck & HappyMarketing

I agree with simple clasifications, the propossal: Celebration, Festival and Gala sounds very goods if you are aiming to evoke an order of value (to be provided) in each package.

For the names you'd pick you need to take intensive care to avoid negative labels: don´t stress on money related adjetives because don´t want couples that choose the cheaper package feel themselves as the less (money) lucky couple. All the falled in loved couples who celebrate their wedding feel they are in the greatest day in their lifes no matter the size of the celebration, right?

Usually, by the size of the wedding celebrations you can infer who the guests will be, in that sense, how about:

1. Intimate celebration: for small celebrations where family and close friends are present
2. Friendly party: for mid-sized celebrations, where list of guest become longer but keep still in circle.
3. Extravaganza: for long, long list where family and close friend lines seems to blur

I Need to give give credit for that last propossal to my wif, (so thanks you honey ;) )

Luis Raul Marroquin

How about names of romantic couples from literature:

Romeo and Juliet
Tristan and Isolde
Lancelot and Guinevere

or for a more modern approach:

Rhett and Scarlett (from Gone With the Wind)
Tony and Maria (from West Side Story)
Jack and Rose (from Titanic)

Glad you like my gemstone suggestion.

I agree that 'diamond' should be the top tier descriptor. It's the gem that most people identify as being of the highest value.