The amount you spend on market research isn't the most important consideration. The key is asking the right high-gain questions and knowing what to do with the answers.

This seminar will cover not only the various options for market research, but also six do-it-yourself approaches that can yield better results than studies costing thousands of dollars. And the turn-around time is often a fraction of what a major project would involve.

Learn how you can become the market research maven in your company. And learn how to decide when you should do it yourself and when you need outside help.

This is the 2nd installment in our Small Business Seminar Series. These sessions will be held monthly on Friday afternoons. We’ll deal with everything, including: advertising, taglines, promotion, budgeting, publicity and low-cost (even no-cost) market research. We’ll use case studies from small B2B and B2C companies, and we’ll borrow some ideas from large companies that have paid the big bucks for some of the most valuable lessons in marketing.

Special Bonus: Seminar participants will also have access to a new MarketingProfs How-To Guide on Market Research. We'll post that for downloading soon.

Be sure to check out the other events in this series:

• Why Most Small Businesses Fail
• Positioning, Naming and Taglines
• How to Set Prices the Smart Way
• How to Advertise on a Modest Budget
• Budgeting for the Marketing Mix
• Promotions—Instant Gratification for Small Business Marketers