Member Login | About Us | Become a Member | Contact Us

N E X T

Top

The Android Ascendancy [Slide Show]

by Christian Gulliksen |

December 20, 2012

| 12,782 views

Take the first step (it's free).

Sign in with your preferred account, below.

Slide 1 of

Here's a number that might surprise you: 75% of all smartphones use the Android—not Apple's iOS—operating system. And though your customers might still use iPhones and iPads in greater numbers, you can't ignore the astonishing gains in the mobile market by Google's Android OS. (This presentation from Mutual Mobile demonstrates just how far Android has come.)

Android's checkered past is fading away

There's a reason for Android's delayed success: Earlier versions simply weren't up to iOS snuff. Now in its third generation, however, Android has hit its stride with an improved user experience, polished apps, and appealing devices.

Android is Facebook users' OS of choice

Of particular note to international businesses: On a worldwide basis, more Facebook users now use Android smartphones: 189.7 million vs. 178.3 million.

Android is the fastest-growing mobile OS

Android continues to chip away at Apple's shrinking global market share. And though this dominance is less profound in the United States, it still leads iOS in smartphone users: 51.9% vs. 34.3%.

Android now threatens Apple's tablet dominance

Tablet ownership among US adults doubled between 2011 and 2012. In that same period, Android's share of the tablet market more than tripled—from 15% to 48%. What will 2013 bring?

Slide 1 of 5

Christian Gulliksen is a writer who has authored several of the Get to the Po!nt newsletters for MarketingProfs. A former editor at Robb Report, he has also contributed to Worth, Variety, and The Hollywood Reporter.

Customer Behavior, Google, Mobile Marketing, Smartphones

Subscribe Today

IT'S FREE! Become a member to get the tools and knowledge you need to market smarter.

we respect your privacy.

Stay connected!

Don't miss a bit of MarketingProfs ... join the 600,000 marketers following us.

Editors' PRO Picks

Seminar: Create Meaningful Experiences for Your Brand

Brian Solis shares why great products, creative marketing, and delightful customer service are no longer enough to win customers. more
Take 10: How to Leverage Your Online Community

Presented by: Paul Chaney
In just 10 minutes, we'll share six practical tips that will help you tap into your online community to grow your business and benefit your customers. more
How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn how to identify the key hires to get your team started, what traits and skills to look for in your key hires, how to manage freelancers, and much more! more
SmartTools: Email Campaign Planner

Through eight simple to follow, well-defined steps, SmartTools: Email Campaign Planner will help you establish an effective email marketing program to gather and convert leads. more
How-To-Guide: The Perfect Pitch: Hit a Home Run With Every Headline, Subject Line, and Call to Action

Learn how to write headlines that will inspire your audience to read and want more. more
Seminar: SEO—How Customer Experience Impacts Search

Learn the most important elements of, and key changes in, customer search behavior. We'll also cover how to drive conversations through SEO, content, and social media. more
Take 10: Three Steps for Using Influencer Video to Increase Your Bottom Line

Presented by: Mark Lerner
In just 10 minutes, you'll learn three simple steps to source quality influencer video and use it to impact your bottom line in a meaningful and measurable way. more

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: