I caught CNET's Rafe Needleman at the Podtech Bloghaus at the Consumer Electronics Show in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good discussion about his views on the "traditional media" versus new media.


Rafe was once at the magazine Red Herring and he has an interesting perspective on why audiences are responding to their own passion points and reading the blogs that matter to them rather than general interest newspapers.
We discussed the frustration I often see of my journalist friends who have academic training in journalism, but see bloggers not respecting journalism's ethics yet getting more traction with their blogs. There are really no answers just observations.
Needless to say, journalism schools around the country are developing their curriculums differently to deal with these social media influences.

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The Ongoing Debate Between Traditional Media V. New Media

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ABOUT THE AUTHOR

Jennifer Jones is the creator and host of https://www.marketingvoices.com/ Marketing Voices™ , a weekly video/audio podcast for PodTech.net providing fresh perspectives from marketing and technology leaders examining how social media is impacting the world of marketing.

Jennifer is a 25-year technology marketing veteran. Her career is broad and diverse: she was a marketing partner at Mayfield, a top-tier venture firm; a founder of her own successful marketing consulting firm working with venture capital firms, investment banks and attorneys including August Capital, Canaan Partners, Wilson Sonsini Goodrich & Rosati, and Goldman Sachs; an executive vice president and general manager of Regis McKenna Inc, a consulting firm where she led the marketing programs with Apple and Intel; the creator and host of the first television show in technology called High Tech Visions and a broadcast executive with CBS News affiliated stations.