I caught CNET's Rafe Needleman at the Podtech Bloghaus at the Consumer Electronics Show in Vegas a couple of weeks ago for the video podcast Marketing Voices. We got into a good discussion about his views on the "traditional media" versus new media.
Rafe was once at the magazine Red Herring and he has an interesting perspective on why audiences are responding to their own passion points and reading the blogs that matter to them rather than general interest newspapers.
We discussed the frustration I often see of my journalist friends who have academic training in journalism, but see bloggers not respecting journalism's ethics yet getting more traction with their blogs. There are really no answers just observations.
Needless to say, journalism schools around the country are developing their curriculums differently to deal with these social media influences.
Enter your email address to continue reading
The Ongoing Debate Between Traditional Media V. New Media
Don't worry...it's free!
Sign in with your preferred account, below.
Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
Content Articles
You may like these other MarketingProfs articles related to Content:
- Prompt Engineering: Befriending AI Before Its World Domination
- Storytelling: Secret Weapon of Entrepreneurs and Marketers
- Three Priorities and Best-Practices for B2B Marketers in 2025
- Which AI-Driven Tactics Have Been Most Effective for Marketers?
- The Future of Personalized Marketing Content [Infographic]
- The Top 50 Podcasts in the United States [Infographic]
