About the Contributor

Contributed by Jennifer Jones

• The Obama & Clinton Campaigns Provide Great Learning for Social Marketing

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  I am continuing to be intrigued by the Democratic political campaigns which provide multiple opportunities for learning about social marketing. ...

• Quick Tips for Reaching Influencers

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  Lots of people have ideas about the best way to reach influencers but Rick Bruner, Director of Research and Industry ...

• The Ongoing Debate Between Traditional Media V. New Media

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  I caught CNET's Rafe at the Podtech Bloghaus at the Consumer Electronics in Vegas a couple of weeks ago for ...

• Determining Online Opinions Is Now Easier

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  At Marketing , I interviewed the CEO of who talked to me about a new product they recently announced. Isolating ...

• Blog Smearing: Crisis or Calm?

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  Getting smeared by disgruntled employees, customers and shareholders is a major PR issue when blogs and social media are added ...

• Team Blogging at Southwest: Making a Group of 30 Work for One Blog

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  There has been lots of debate on whether or not a corporation can build a blog that has many As ...

• Integrating Social Media with Marketing and PR

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  I recently interviewed Intel's Nancy , VP, Sales and Marketing Group and Director, Integrated Marketing at the Intel IDF Upload ...

• The Emmy Goes To... Social Media! (NOT!)

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  Where was or at the Emmys? I was watching the Emmys last night and was quite disappointed to see the ...

• Storytelling: The Key to Making Social Media Work

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  I have the opportunity to work with large companies in the implementation of their social media programs. Much of my ...

• Observations About Facebook

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  I recently joined at the suggestion of Jeremiah Owyang. Jeremiah will soon be joining Forrester from PodTech, where he'll be ...

• Interactive Live Video & Marketing: Ustream's Chris Yeh

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  YouTube's success illustrates just how viral video is. Live, interactive video is even more interesting and has good potential for ...

• 'ViewNews': How Newspapers Are Winning the Eyeballs of Young Americans

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  Recently for Marketing Voices, a podcast I host for PodTech.net, I interviewed Kevin Anderson, the blogging editor for The , ...

• The Top 3 'New' Rules of Marketing and PR

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  As creator and host of a podcast called Marketing for , I interview many thoughtful guests. One of the recent ...

• Strategic Marketing: Disappearing or Just in Hibernation?

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  As a marketing professional for more than two decades, I have seen the value that strategic marketing brings to a ...

• Pay Attention to the Use of Social Media In Politics

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  After tonight's Democratic Presidential Debate, John Edwards will use and answer questions submitted by viewers. Ustream is a platform that ...

• Guy Kawasaki on Making Blogs More Viral

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  As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time ...