As a relatively new blogger, I am intrigued by the process of "getting found." People spend a lot of time figuring out ways to be more viral.


Recently one of my Marketing Voices interviews for PodTech was Neil Patel, co-founder of ACS Consulting, based in Orange County, California.
Neil's business is search engine optimization and he helps blogs get found. Specifically, he supports lots of Top 100 bloggers. People such as: Guy Kawasaki, Jason Calacanis and TechCrunch.
One of Neil's tips is that content is king for bloggers. He also uses creative and time-tested linking strategies and other tools such as Digg and Stumbleupon. Neil also mentioned that knowing the right tags and words to use in a blog is important so that the blog is found by the search engines. Neil and his team are praised for their work with General Motors, American Greetings, and Hewlett-Packard.
Guy Kawasaki, who I also interviewed on Marketing Voices, supports the idea that content is king for making blogs more viral.

Content obviously drives readers because they want to learn something and not waste their time. I know I only read sites that enhance my learning. Seems all pretty self-evident and simple, but there are so many blogs that don't focus on content that I thought it was worth discussing.