Martha Stewart is one of the nation's strongest personal brands, but that is about to change....
No, her brand value is not being reduced in the US. Instead, Martha is moving out .... internationally. And it has been long awaited. Oprah is global. Branson is global. Madonna is global. It's long overdue for Martha to expand. The home décor/cocooning movement is an international phenomenon .... so Martha has a great opportunity to expand her brand.
Martha Steward Living TV will now be available in Iceland, Israel, Kenya, Sweden, Portugal, Poland, New Zealand, The Philippines, Indonesia and Korea. It's about time, Martha!
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Martha Makes a Move
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ABOUT THE AUTHOR
William Arruda is a personal branding pioneer, the founder and CEO of Reach Personal Branding, and the author of Ditch. Dare. Do! 3D Personal Branding for Executives.
Twitter: @williamarruda
LinkedIn: William Arruda
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