Contributed by William Arruda
- Why Every Person in Your Company Needs to Be Using LinkedIn
Very few companies have effectively implemented a comprehensive LinkedIn branding plan. But those that have are reaping these powerful benefits.
- Three Steps to Writing a Stellar LinkedIn Profile Summary
If you had to choose one digital branding profile to work on, focus on your LinkedIn profile. Why? Because, in ...
- You Need to Add Video to Your Personal Branding Strategy
Video is the future of personal branding. It's your best opportunity to stand out from the pack and increase your ...
- Personal Branding Trends for 2014 (Part 2)
Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career ...
- Personal Branding Trends for 2014 (Part 1)
Throughout the year, I monitor the world of personal branding. At year's end, I analyze the data to predict future ...
- From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]
Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine ...
- From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your Brand
Being visible and available is something you must do every day so you can attract ideal opportunities and advance your ...
- Manage Your Marketing Career in 3D
Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. ...
- 10 Personal Branding Trends for 2013 (Part 2)
In Part 1 of "10 Personal Branding Trends for 2013," I shared five important personal branding trends for the New ...
- 10 Personal Branding Trends for 2013 (Part 1)
At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to ...
- Personal Branding Trends for 2012 (Part 2)
Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you ...
- Personal Branding Trends for 2012 (Part 1)
Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build ...
- The Career-Search Game Changer: Your Video Bio
When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in ...
- Personal Branding Trends: The Top 11 for 2011
Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends ...
- Video—Personal Branding's Killer App
It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is ...
- Personal Branding Predictions: Top 10 for 2010
How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 ...
- Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Online
The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you ...
- Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes
The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. ...
- What's the Color of Your Personal Brand?
Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To ...
- How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network
Effective networking is all about giving. One of the best ways to give to your network members is to help ...
- Stop Digital Dirt From Undermining Your Employment
Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or ...
- Never Look for a Job Again
What if you never had to look for a job again? Try a job search role reversal: Instead of seeking ...
- Ten Tips for Perpetual Career Management: Forget the Corporate Ladder
The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your ...
- The Four Principles of 'Career Distinction'
Professional success today requires that you change the way you think about your career—by treating career management as an ongoing ...
- Managing Your Marketing Career in a Web 2.0 World
It's no longer the world of work you knew when you graduated from college. The tried and true career management ...
- What's Your Google Identity?
To be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about ...
- Have You Been Digitally Dissed?
Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read ...
- The 10 Cs of Branding
Whether you are working on a personal branding campaign or you're focused on differentiating your company's brand from its competitors, ...
- Vanity Food: Eat Me!
Jones started it way back in 1998 when you could customize the soda bottle label. Now, many Consumer Packaged Goods ...
- Ian Schrager from Hip and Chic to Bohemian and Quirky
I was reading in magazine that Ian Schrager, who created the first truly trendy and chic hotels, is pulling a ...
- Taxi TV
I jumped into a black cab yesterday in London and there it was, right in front of me, a giant ...
- Self-Googling Quiz: Are You Digitally Distinct...or Disastrous?
I just met with a prospective client who seemed to know everything about me -- everything I have written, everything ...
- Managing Your Marketing Career: Creating Your Personal Communications Plan
You are probably very familiar with the concept of communications planning. Perhaps you manage the communications for your company. Now ...
- Bottom's Up: Personal Brand Extension in a Bottle
I was reading in magazine that some of the world's strongest personal brands are lending their names to Madonna, Olivia ...
- US Airlines: Brands or Commodities?
I was reading in the Globe and about the International Air Transport Association (IATA) meeting in Paris this past The ...
- Madonna's Brand Build H&Ms
The power of a strong personal brand is clear in the new deal between the Swedish clothing company H&M and ...
- Movie Scents
The sense of smell is the most powerful sense we ...when it comes to evoking memories -- and many hotel ...
- Starbucks: Extending the Brand Again
Starbucks announced that it will be adding books to music, movies, and (of course) coffee. They are well on their ...
- Personal Velocity
I was reading an interesting article in , Living at Jet ...on the flight from CDG to LHR today. It ...
- It's Easy Being Green
I just finished a speaking gig in Paris for Garnier Fructis. My presentation was all about the role of color ...
- Personal Googling
I just delivered a keynote the University of Michigan Alumni in New York ... clearly a career-minded group of They ...
- Brand Association: Who Are You Hanging Around With?
This week I have stayed at three different hotel chains .... , and (I am usually more loyal than this ...
- Martha Makes a Move
Martha Stewart is one of the nation's strongest personal brands, but that is about to No, her brand value is ...
- A Sense of Community
I just presented at the MarketingProfs 'Finders Keepers' event in Santa Barbara and what an inspiring MarketingProfs has been incredible ...
- Smell the Comfort
Branding is more and more becoming a multi-sensory And no industry is employing sensory branding more than the hotel industry. ...
- Personal Branding from the Pulpit
Personal branding is quickly becoming the most talked about strategy for career management, but I never thought it would be ...
- The Brand Sound of Cairo
Branding with the senses is powerful. The sound of honking horns always said New York to that is, until I ...
- A View From the Top: Why Some of the Best Marketers Are Women
Patricia Hume, global VP of Avaya, gives her own views from the top about what she looks for in new ...
- A View From the Top: Career Insight From Prophet Senior Partner Scott Davis
What gets a resume more than a 10-second glance? What's the surest way to impress during an interview? Scott Davis, ...
- Branding: All You Need Is Love
As a marketer, you are quite aware of the connection between branding and emotion. Countless books and articles have been ...
- Branding: All You Need Is Love
We use the word love a lot when it comes to our favorite brands. Similarly, talk about emotions and successful ...
- Managing Your Marketing Career: Eliminating the F-Word
When it comes to succeeding in today's competitive marketplace, the "fine" is just as vulgar and undesirable as the other ...
- Managing Your Marketing Career, Part 2: Online Visibility
To have a successful career in marketing, performing well is no longer enough. You need a solid reputation that extends ...
- Managing Your Marketing Career, Part 1: Networking
More and more, we need to be connected to a network of resources for mutual benefit and growth. And although you ...
- Marketing Career Tips: Five to Thrive in 2005
It's natural to start thinking about your career in the beginning of a New Year—a time for resolution, reflection and ...
- Strengthening Your Brand Through Affiliations
When your brand is highly differentiated from your peers' or competitors', it is important to fortify that differentiation through all ...
- True Colors: Using Color to Build Your Brand
Color can be used to support goals way beyond just recognition. It can be used to evoke emotion and build ...
- Google, the Verb
Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical ...
- Here’s How Employees Build the Brand
Can a luxury hotel live up to its promise?
- Don’t Go Changin’
When you have incongruous experiences with a brand, your desire to remain loyal to that brand wanes.
- It Takes a Village to Build a Brand
Innovative business leaders are waking up to the fact that successful brands are built by people. By creative employees, not ...
- Q up for Success
You can be a member of MENSA, but success may still elude you. There are other ingredients that are essential ...
- Small Business Branding: The Personal Connection
So, as the leader of a small business, how do you succeed in a dynamic world of increasing complexity with ...
- Talk the Talk and Listen, Too
Business is about people, not machines. It is about relationships, not transactions.
- The Three Cs of Branding
Strong brands have something in common -- they all exhibit the “three Cs” of branding. Does your brand pass the ...
- Marketer: Market Thyself
s marketing professionals in a new world, we need to manage our own careers. And we must do so in ...
- The Brand Connection – The Link Between Corporations and the Executives that Lead Them
In this day of celebrity brands, and branded cities, it is not only becoming common, it is becoming essential, for ...
- Build Your Personal Brand and Expand Your Success
Branding is not just a way to make companies or products more profitable. You can make youself successful too, ...
- More Than Employees: Brand Evangelists
Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand ...
