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How to Build a Successful Content Marketing Plan

Presenter:
Michael Brenner
Moderator:
Jennifer Kelly
Broadcast:
Thu, Apr 23, 2015, 12pm ET
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)
Top

Content marketing is a must for businesses of every shape and size, regardless of industry. And especially with all the competition on the Internet, it's necessary to not only deliver useful information, but to implement a strong content strategy. However, many brands often fail to document what they're trying to achieve, how they will get it done, and what measures will prove success.

In this PRO seminar, we'll share the key factors for content marketing success and the core components of a content marketing strategy. You'll walk away with advanced tactics you can implement immediately to help you stand out and achieve success from your content marketing.

Presenter

Michael Brenner is the head of strategy for NewsCred and recently served as VP of marketing & content strategy at SAP. He was recognized as a Forbes Top 40 Social Media Marketer, a Top Content Marketing Influencer, and Most Mentioned Marketer on Twitter. Michael is also an accomplished speaker, author of the B2B Marketing Insider blog, and a frequent contributor on leading publications such as Forbes, The Economist, and The Guardian.

Who Should Attend?

Anyone involved in marketing, PR, communications, branding, or content marketing will benefit from the practical lessons provided in this seminar.

What Will You Learn?

At the end of this seminar, you'll be able to:

  • Understand the core components of a content marketing strategy
  • Utilize content for each stage of the buyer journey
  • Define key metrics to measure the success of your content
Content Marketing, Content Strategy, Marketing Planning, Marketing Strategy

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