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Take 10: Email Design for the Mobile Customer and Multi-Device World

Presenter:
Tim Watson
Released:
Fri, Jan 10, 2014
Length:
10 minutes
Top

Mobile devices have turned email into a 24/7, always on and connected channel. 44% of emails are now opened on mobile devices and people using such devices check email more frequently.

In just 10 minutes, you'll learn some of the best practices for email design in a mobile, multi-device world.

Presenter

Tim Watson is founder of consultancy agency Zettasphere. With more than nine years of experience working within the email channel, he provides strategic support to brands on email communication strategy. Tim is a regular blogger about all things email, and is chair of the Email Best Practice hub for the UK Direct Marketing Association, where he is responsible for publishing best practice guidelines and whitepapers on the latest in email marketing.

Who Should Attend?

Marketers and small business owners involved in email design or campaign development.

What Will You Learn?

  • How customers use mobile
  • The two most common mobile email design approaches
  • Five ways responsive design can modify emails

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Customer Behavior, Email Marketing, Marketing Strategy, Marketing Tips, Take 10

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