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Take 10: Appealing to the Ego to Get Great Content

Presenter:
Ian Greenleigh
Released:
Fri, Nov 1, 2013
Length:
10 minutes
Top

Ego gets a bum rap, but the most effective marketers inject it into everything they do.

In just 10 minutes, we'll discuss four proven ways to create powerful "ego cycles" by tapping into the egos of influencers and of your target audience. You'll walk away knowing how to harness your customers' egos and channel them into great, shareable content.

Presenter

Ian Greenleigh is a social media and content strategist. From 2010–2013, he led content and social strategy for consumer insights network Bazaarvoice, Inc. His words and ideas have been featured in Harvard Business Review, AdAge, Adweek, Digiday, Ragan, Seth Godin's The Domino Project, and elsewhere. Greenleigh's book, The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence, was recently published by McGraw-Hill Professional.

Who Should Attend?

If you're a content marketer or social media strategist looking to build your brand's audience with valuable content, this Take 10 is for you!

What Will You Learn?

  • How to tap into the most common ego-based motivations and drive content sharing
  • What makes audiences share ego-rich content
  • How to use the three steps of an ego cycle to keep customers coming back

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Content, Customer Behavior, Customer Communications, Marketing Strategy, Take 10

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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