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How to Create Marketing Plans that Cross Channels and Deliver Results

Presenter:
Debra Ellis
Moderator:
Jennifer Kelly
Broadcast:
Thu., Jun 6, 2013 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 4.5 star(s)
Top

Marketing is complicated. Should you invest your resources into improving your website, increasing your social activity, building an email program, expanding your direct marketing, or venturing into another area? Correctly identifying where your company should have a focused presence is the difference between profitable participation and fiscal wastelands.

In this PRO seminar, you'll learn how to create effective plans that make multiple channels and platforms work together seamlessly to deliver the best possible results. You'll learn the step-by-step methodology required for creation and implementation including how to analyze results and improve performance.

Presenter

Debra Ellis shows marketers how to use their marketing budget to find the best customers and keep them coming back. She is the founder of Wilson & Ellis Consulting, a firm specializing in targeted marketing using customer behavior and data analysis across all channels. Debra is a former engineer who uses her analytical background to teach people how to convert data into customer retention and profitability.

Who Should Attend?

Marketing professionals who want to use customer behavior and analytics to create integrated marketing plans that move their company to the next level. If you are a marketer looking to maximize your return, this PRO seminar is for you!

What Will You Learn?

  • Why channel integration is important
  • How to identify different types of customers and custom tailor plans that speak to them individually
  • How to leverage the strengths of one channel to offset the weaknesses of another
  • What you need to do right now to improve your marketing results
Integrated Marketing, Marketing Strategy, Marketing Tips

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