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Take 10: How to Build a Socially Savvy Brand

Presenter:
Heidi Cohen
Released:
Fri., Feb. 15, 2013, 11am ET (8am PT)
Length:
10 minutes
Top

Developing your brand and maintaining it consistently across multiple social channels can be a challenge. If you're looking for a hand in maintaining your brand, look no further. We're here to help!

In just 10 minutes, you'll learn how to define all aspects of your brand, from colors to images, sound, video, the tangible and intangible elements, and more.

Presenter

Heidi Cohen has over 20 years in direct and digital marketing experience across diverse product categories encompassing soft goods, highly regulated financial services, entertainment-related products, and craft-oriented offerings. Heidi simplifies the complex concepts behind today's evolving marketing challenges.

Who Should Attend?

Marketing, branding, and social media managers who want to make sure they are portraying their brand clearly and consistently though social media.

What Will You Learn?

  • How to become a social media savvy brand
  • How to convey your brand message consistently across social channels
  • What questions to ask yourself to help define your brand

About our Take 10 Program

In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Brand Management, Brand Positioning, Branding, Digital Marketing, Marketing Strategy, Social Media, Take 10

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