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Take 10 Video Series: Seven Steps to Measuring Social Media ROI

Presenter:
David B. Thomas
Released:
Fri., July 13, 2012, 11am ET (8am PT)
Length:
10 minutes
Top

Measuring the ROI of social media is one of the most controversial and misunderstood topics in business. But you're in luck, the process can be simplified if you break it down to the fundamentals.

In just 10 minutes, David B. Thomas will walk you through a step-by-step approach that will help you understand how to measure the bottom-line value of your social media efforts.

Presenter

David B. Thomas is director of community and social strategy for Radian6. Before Radian6 he was executive director at New Marketing Labs. Dave also served as social media manager for SAS, directing social media strategy, policies and training. A marketing professional with more than 20 years of experience, he began his career in 1989 at The Chapel Hill (N.C.) News. He has been engaging online since 1994 and began blogging in 2002. Along with Mike Barlow, Dave co-authored The Executive's Guide to Enterprise Social Media Strategy.

Who Should Attend?

If you are a marketer searching for the holy-grail that is social media ROI, this Take 10 is for you!

What Will You Learn?

  • How to identify which goals you should measure
  • The importance of connecting social media goals with existing business goals
  • How to split your social media efforts into measurable and achievable segments

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Community, Measurement, Metrics, ROI, Social Media, Social Networking, Take 10, Take 10 Video Series

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