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Take 10: How to Hook More Customers with Tasty Linkbait

Presenter:
Erika Napoletano
Released:
Fri., Sep. 2, 2011, 11am ET (8am PT)
Length:
10 minutes
Top

Get more clicks on the links you post to Facebook, LinkedIn, and Twitter by writing engaging descriptions that resonate with readers. By knowing why people click and how to appeal to them, you can reach a greater audience and spread your content far and wide. Share the right links with the right people—and you'll boost your reputation from "social media networker" to "thought leader."

In just 10 minutes, learn the art of effectively sharing links on social media networks. As our presenter uncovers common myths about blog and article titles, you'll discover what really works when it comes to crafting click-worthy updates. Plus, you'll get quick pointers on choosing images to accompany links on social networks.

Presenter

Erika Napoletano is the head redhead at Redhead Writing, a Denver-based digital strategies consultancy. Her blog consistently strives to say what others won't and don't (but should) about marketing, social media, business integrity, and life in general. Named one of Colorado's top online personalities (much to the mainstream's dismay) by The Denver Post, she's also Entrepreneur Magazine's newest columnist. Her client list includes companies from the who's who of Silicon Valley to award-winning startups.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Why people click on links
  • How to appeal to people's "sense of click"
  • The myths about blog and article titles
  • How to change descriptions for articles and posts you're sharing
  • How to choose images to accompany links in social networks

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Content, Copywriting, Links, Marketing Tips, Social Media, Social Networking, Take 10

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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