While B2C marketers are tapping mobile technologies in earnest, B2B marketers have not yet fully recognized that mobile represents a remarkable, revenue-driving channel. When it comes to mobile, the majority of today's B2B marketers simply aren't sure what is available to them, which tools to integrate, and where to even start.

But with an adoption rate in the billions already, and with analysts from Gartner and Morgan Stanley forecasting mobile to overtake PCs for 'first-screen' Web access in a few short years, there's no denying it: Mobile has arrived and it changes both how B2B buying audiences connect with one another and how B2B brands need to connect with them.

Simply look around you, and you'll see that your B2B audiences are NEVER without their Web-enabled mobile devices (be they smartphones or iPads). Their attention is now directed at their mobile devices ... so if getting their attention is what you seek ... then your marketing must tap into the mobile channel.

In this seminar, we'll replace confusion with clarity by illuminating how mobile is relevant for B2Bs and highlight 5 ways you can leverage mobile across your branding, lead-gen and content-marketing initiatives. You'll learn why mobile is essential for B2B, and how it can boost your current marketing programs. Plus, you'll get key action points for what you could be doing with mobile right now (instead of what you're missing) and a glossary of mobile approaches!