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Take 10: Should You Have a Facebook Group, a Fan Page or Both?

Presenter:
Jeff Widman
Released:
Fri., Sep. 3, 2010, 11am ET (8am PT)
Length:
10 minutes
Rating:
This online marketing seminar received 5 star(s)
Top

Confused about the difference between Fan Pages and Groups? You're not alone. Although at first glance, the two might look the same, they do not reach your target audience in quite the same way. Each has pros and cons that you need to consider before launching your Facebook marketing campaign.

To help you decide whether to start a Facebook Group or Page (or both), Jeff Widman efficiently identifies and analyzes the differences between them. He highlights which businesses need a Group, which need a Page, and which ones don't need either.

Presenter

Jeff Widman founded Brandglue with the goal of being the best Facebook Fan Page tactician in the world. Jeff believes Facebook is a tool that effectively complements common online channels like SEO, SEM and email marketing. He emphasizes blending story-driven branding with metrics-driven analysis to effectively convert exposure on Facebook into real revenue opportunities.

Brandglue helps companies build brands and acquire customers using Facebook. Jeff's recent efforts quadrupled traffic from Facebook to Mint.com. Other clients include Seth Godin, YouTube, Intel, Microsoft, Kiva.org, SlideShare, David Allen (author of Getting Things Done) and the Washington Redskins. He's been quoted as a Facebook expert by InsideFacebook, AOL Small Business, and Slate.com, and he's written for TechCrunch, VentureBeat, and Techmeme.

Who Should Attend?

This PRO webcast is for time-pressed marketers. If you don’t like taking notes, you’ll love the checklist. And if you want to learn during your commute (or at the gym, at a coffee shop, at the airport, or while walking your dog), even better. This Take 10 is portable.

What Will You Learn?

  • Direct messages to all members of a Group
  • Get your status information, photos and videos in the newsfeed
  • Target messages by city, state or language
  • Create custom tabs and applications
  • Promote your Facebook account on your company's website
  • Check out the stats and metrics that make up your Facebook audience
  • See how well each post is doing in the newsfeed
  • Organize photos in albums
  • Provide the best privacy settings for your specific needs

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

Facebook, Marketing Tips, Take 10, Targeting

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