Every day the world sees more than 1 million new blog posts, tens-of-millions of tweets, hundreds-of-millions of new pieces of Facebook content, and more than 1 billion YouTube videos. Microcontent is fast becoming a dominant force in media, we live in an age of information overload, and consumer attention is the scarcest commodity of all. If you're a marketer and hope to earn even a thin slice of that attention, your job has never been tougher than it is today.

How do you thread your messages through, literally, billions upon billions of bite-sized information snapshots to reach the right people? One thing's for sure: you're not going to succeed using traditional mass approaches. Instead the next big thing (and the key to new marketing success) is actually very small—in fact, it's so small it's micro.

In this presentation, Greg Verdino will present real world examples gleaned from work by the world’s biggest brands and the web's scrappiest start-ups to help you understand why the Web is getting "smaller" every day; what this means for your business; and how to create a plan that emphasizes relationships over reach, interaction over interruption, social networking over broadcast networks and the right small things over big-budget media buys.