What's a girl to do to get the results she wants? Especially when she hears, "Advertising is dead! Funk marketing rocks! You gotta get social, start tweeting, to survive!"

Today, many marketers must communicate across a variety of media, both old and new—from TV, print and direct mail to social networks, email and the company Website.

To do that, and do that well, you need to 1) define your strategic creative messages and 2) share that strategic vision with your creative team in ways they can grasp and shape like red clay.

In this webinar you'll walk into the creative department of an international ad agency. You'll see how one Creative Director—presenter Steve McNamara—defines the critical strategic creative issues. And you'll watch Steve explain step-by-step how to express those strategic messages in an advertising campaign.

This is a rare how-to presentation from the creative perspective. It features examples from Apple, Dove, Microsoft, Target, Geico, Capital One and other successful brands. And it is packed with candid insights from Steve's career with some of the world's leading advertisers.