With 60 million viewers watching more than 100 million videos each month, YouTube is a true Internet phenomenon. But YouTube isn't just for home-made video blogs and funny animal videos — it has the potential to be a high-impact and surprisingly affordable marketing vehicle for any business, small or large. Knowing this, how do you create an effective YouTube video — and get it viewed by the YouTube community?

In part one of this two-seminar series, YouTube for Business author Michael Miller helped you develop a YouTube marketing strategy for your business. In this second seminar, he provides the technical details you need to shoot and upload your own YouTube videos.

What kind of equipment do you need? How much money should you spend? How do you write an effective script? Should you shoot the video yourself or hire an outside video production firm? What technical specifications are appropriate? How do you upload and manage videos on the YouTube site? Is there any way to track your videos' performance?

This seminar answers all these technical questions — and more. You'll quickly discover that you don't have to be a video professional to create an effective YouTube video. You don't need a big budget — anyone can do it, if you follow the advice presented in this seminar. With a little planning and the right creative direction, low-cost YouTube videos can become an important part of your marketing mix and drive significant traffic (and sales) to your existing website.

PLEASE NOTE: Registration for this seminar does NOT entitle you to participate in part one of this two-part series. You must register for BOTH seminars... or become a Premium Plus member to have access to all our seminars for a full year.