Unless you've been living under a rock, you already know that the Hispanic population has become a powerful economic force in the United States. These forty-three million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.

We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals. To be successful, you will need to form a clear picture of your target consumer along with an understanding of the factors that impact buying behavior. Hispanics are not a homogeneous group in the U.S., but you can learn to speak to the commonalities that tie them together.

You don't want to waste valuable time and dollars chasing the right consumer with the wrong strategy. This seminar should help you make smart market-entry decisions -- or determine if you are already on the right path. With a better understanding of this consumer's emotional sweet spots, you can better craft relevant messages for your slice of the Hispanic market.