FAQ Topic: Branding and Positioning

Question: Can you "position" yourself too strongly in the market?
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Question: What is a positioning statement?
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Question: How do I construct a positioning statement?
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Question: What is a brand platform?
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Question: How do I know my company's brand platform is a good one?
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Question: Where can I find a solid overview of branding?
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Question: What is a brand extension?
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Question: What are the benefits of a brand extension?
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Question: What are the costs to a brand extension?
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Question: How do I decide whether or not to extend my brand to a new product?
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Question: What is co-branding, and what are some examples?
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Question: Does every company need to brand itself and its products?
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Question: What dangers and advantages are brought about by branding in a global marketplace?
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Question: What's the difference between a luxury brand and a prestige brand?
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Question: What is a USP and is it different from a positioning statement?
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Question: Does the term "branding" mean anything more than just making the consumers aware of a brand name?
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Question: What’s the difference between viral and referral marketing?
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Question: How do I know if my brand name is distinctive?
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Question: How do you manage a brand portfolio?
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Question: How do I go about Friendship Branding?
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Question: What is a brand?
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Question: What's a tag line and how is one created?
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Question: What are some trends in branding related to innovation?
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Question: How do I best position my agency to be digital-first?
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Question: How to create a thought leadership campaign?
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Question: I need to analyse my website and compare it with other websites. Where do I start?
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Question: What are the best marketing strategies for B2G marketing?
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