How do I best position my agency to be digital-first?
| Answer: To position your agency to be digital-first, you should focus on developing a comprehensive digital marketing strategy that includes a mix of tactics such as SEO, content marketing, social media, email marketing, and more. Additionally, you should invest in the right technology and tools to help you measure and optimize your campaigns. Finally, make sure to stay up-to-date on the latest trends and best practices in digital marketing so that you can stay ahead of the competition. |
More resources related to Branding and Positioning
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Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.
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Too many executives pursue a branding campaign when it is positioning that is required.
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With the right strategy in place, webinars can generate high-quality leads and drastically increase revenue. But they—and you—can't do any of that if you can't get people to register and attend.
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Everyone has a website stuffed with content ranging from the important to the useless. But marketing initiatives aimed at a highly targeted audience require their own space and identity if they are to succeed. When you use the Web as your vehicle for your campaign, the obvious solution is a video-campaign microsite.
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iPhone Debut Rivals Harry Potter Mania... But Will It Last? (Or, Why the iPhone Is Not a Phone)
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Consumers are beginning to take environmental impact into consideration in purchase decisions. Businesses that demonstrate environmental responsibility have the opportunity to contribute favorably to their images while aligning themselves with the preferences of their customers. To get the full value out of green practices over time, companies need to let the public know what they are doing and why it matters.
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Eigen values are what marketers use when we're doing our best work. Once we view everything that our brand does through the prism of eigen-value standards, it changes how we launch our websites, train our customer-service people, and hire our employees. Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe.
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Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this checklist to ensure uniform, integrated distribution of your new brand/name.
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Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is critical to the success of your business.
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A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and the philosophy behind it, why in the world would anyone else?
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You bit the bullet and decided to hire a naming firm for your next branding initiative. You researched and you vetted, and you picked a firm that feels like a good match. A lot is riding on this. So now what?
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Avenue CEO Bob Domenz discusses brand activation and engagement for B2B organizations.
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Here are 10 rules for using blogs and wikis to achieve your branding goals in this emerging area.
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Despite his historic importance, in the current business and marketing realities Al Ries is outdated and limited.
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Truth Is the New Lie
ArticleIn the old days, marketers could use hype and exaggeration to get noticed and people would simply accept it. Not anymore. Today, if you want consumers to pay attention, you had better be truthful. And if you want them to fondly remember your brand, you'd better be emotional.
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Kronos had an obvious identity problem that clearly impacted its sales performance, so getting support from the executive suite for a branding initiative should have been a slam-dunk. Except not quite. While everyone agreed there was a brand problem, the solution was costly and very long-term. Here's how Marketing won over Management, by talking a language they understood.
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These 18 concepts will give you an edge on your competition—or an edge, period. So if the same old left-brain thinking that everybody else is using just doesn't get you where you want to be, try these creative concepts on for size.
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There's so much that business can learn from showbiz: Not to step onto the stage with a lousy script. How to give a blockbuster performance. How to get your face in the newspaper without robbing a bank. But, before you can even think about how to develop box-office appeal for your business, you gotta know what part you're playing.
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You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But even then you're not there yet. You have to engage your organization first.
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How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2
ArticleThis article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost.
