Question

Topic: Strategy

Why Do You Believe The Imc Approach Is Becoming Popular Among Marketers?

Posted by Anonymous on 3/25/2004 at 11:02 PM ET 250 Points
Why do you believe the IMC approach is becoming popular among marketers? Do you think the growth of IMC will continue?
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  • Posted by Pepper Blue on 3/25/2004 at 11:45 PM Member
    Hi kwarrell:

    1) You are rapidly seeing marketers adopt IMC quite simply because when executed correctly it makes the most sense and is the best use of marketing dollars.

    What would otherwise be a negative or neutral ROI program can easily and quickly become positive with IMC.

    The only caveat is that it needs to be planned and executed by someone who knows how to do it, it's not just about putting your url at the bottom of a print ad.


    2) Absolutely IMC will continue to grow, especially as digital marketing makes it easier to track and measure response rates, even to where it ties them back to non-digital marketing.

    I hope that helps,

    Pepper Blue
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