Question

Topic: Taglines/Names

Name For Ceo Section Of Newsletter

Posted by Anonymous on 4/18/2005 at 6:02 PM ET 250 Points
Hi everyone

All speedy responses very much appreciated for this!!!

We are sending out a client newsletter and the major emphasis of it is around our "Experience" positioning. We are a company that is 120 years old (in NZ, that's quite old!!!) and we rebranded last year and have recently taken on the experience positioning.

In our client newsletter we have a regular column from our Chief Executive and it has been called "From Peter's Desk"...which we think is a little unimaginative.

Some ideas we have been throwing around are "In Focus", "Peter's Perspective" but we are really struggling to come up with other ideas.

Can anyone help???

Thanks
Rachel
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Peter (henna gaijin) on 4/18/2005 at 6:17 PM Accepted
    Is "Peter" is known by name, then what you currently use may not be that bad (as would the "Peter's Perspective option").

    "In Focus" doesn't say that it is comments from the CEO, which I think may be good to point out.

    How about something like "From the Top" or "From the Leader"
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)