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Topic: Student Questions
Billboard Cpm
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My team and I are researching the possibility of putting LCDs on subway cars, and in order to determine pricing we would like to know the Cost Per Thousand Eyeballs for Billboards. In order to approximate our own Pricing, it would also be helpfull to know what would be the percentage difference between static advertisement and digital signage.
Another comparable that would be extremely helpful are Static Slides shown in movie theaters given their locale sensitivity and similar per-slide exposure time slots.
Hoping you can help us with any of this information, Juan Escalada
International Executive MBA Program