Know-How Exchange : Taglines/Names

Black Economic Empowerment (BEE) is part of the South African Government's strategy to address the imbalances of the past.

In a nutshell, companies wishing to do business with Government need to ensure that they comply with the 7 aspects of the BEE Bill, Act, Sector specific Charters and the DTI's Codes. These award points for different aspects of Economic Empowerment, from direct ownerships and control, to employment equity and procurement policies.

Companies are additionally rewarded for focusing on black women and youth (18-35), and for concluding equity deals with new entrants (companies who have not done deals worth more than R20 million). (www.dti.gov.za)

A new client of mine is a highly skilled, women owned BEE investment company. The four directors all have masters degrees (3 MBAs, one LLB) and are all under 35 years old.

All four preferred company names are already registered, so it is back to the drawing board.

What would you call this company?
Ideally the name should be in Xhosa or Zulu (!).