Question

Topic: Branding

Bbq Sauce Name

Posted by eric.brown106 on 125 Points
I am stuck on what to name my bbq sauce I want it catchy and unique the sauce is sweet and tangy and I put a can of Guinness in every batch it has become very popular
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    As you know, the shelves are full of bbq sauce and each region has their own version of sauce. Most of these are sweet and tangy. In a taste test between your sauce and others, what comments do people make that indicate it's their favorite? Guinness sells their own bbq sauce, so you need to distance yourself from theirs. "Luck of the Sauce" could work (if you're only planning to produce Guinness-infused sauces), for example.
  • Posted by angela.sarno on Member
    some sort of play on 'stout'. maybe you need a really short bottle. and the mascot needs a Guinness mustache.

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