Know-How Exchange : Branding

As you know, the shelves are full of bbq sauce and each region has their own version of sauce. Most of these are sweet and tangy. In a taste test between your sauce and others, what comments do people make that indicate it's their favorite? Guinness sells their own bbq sauce, so you need to distance yourself from theirs. "Luck of the Sauce" could work (if you're only planning to produce Guinness-infused sauces), for example.