Question
Topic: Branding
Brand Name Suggestion For Middle Eastern Dips
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I'm working on a new line of Middle Eastern dips, like hummus and baba ghanoush, and would love to get your input on brand name ideas. The main player in the market right now is Sabra, which is partially owned by Pepsico. I'm considering two different approaches: choosing a name that has Middle Eastern associations, similar to Sabra, or going with something more universal that doesn’t necessarily connect directly to hummus or baba ghanoush.
I would really appreciate any suggestions or ideas you might have. Thanks so much for your help!