Question

Topic: SEO/SEM

Perfect Balance Between Seo And Sem

Posted by etupside on 1/31/2024 at 7:03 AM ET 125 Points

What is the best strategy for achieving a balance between SEO and SEM in digital marketing ?
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  • Posted by Peter (henna gaijin) on 1/31/2024 at 11:59 AM Accepted
    Very broad question - probably too broad to come up with any useful answers for you. There isn't a standard rule of thumb for all businesses, or even for industry segments.

    In case you need background info, this seems to be a decent post:
    https://www.winwithmcclatchy.com/blog/seo-sem-differences

    Some general thoughts:

    If you only have small pot of resources, I'd focus on SEO first.

    SEO also has a higher up front cost of optimizing a web site, and smaller ongoing costs to manage it an external factors. Those up front costs should pay dividends from that point onward.

    SEM costs can be more of a direct correlation between what you spend and what results you get only when you spend it.

  • Posted by andybeohar on 4/2/2024 at 4:01 PM Member
    The best strategy for achieving a balance between SEO and SEM in digital marketing involves integrating both approaches to maximize visibility and reach across search engines. This includes optimizing website content for organic search (SEO) while also strategically using paid search advertising (SEM) to target specific keywords and audiences, ultimately driving qualified traffic and conversions to your website. Regularly analyzing performance metrics and adjusting your strategy accordingly ensures an effective balance between SEO and SEM efforts.
  • Posted by Shelley Ryan on 5/31/2024 at 10:49 AM Moderator
    Hi, everyone!

    I am closing this question since there hasn't been much recent activity. Not awarding points to answers that appear to be AI-generated.

    Thanks for participating!

    Shelley
    MarketingProfs
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