Taglines/Names - Nutraceuticals, Healthcare & Lifesciences from vksathyajit: MarketingProfs Question 49311

Topic: Taglines/Names

Nutraceuticals, Healthcare & Lifesciences

Posted by vksathyajit on 5/9/2023 at 11:20 AM ET 125 Points

Need a Tagline

To continue reading this question and the solution, sign up ... it's free!

SUBSCRIBE
Or, SIGN IN

Posted by mgoodman on 5/9/2023 at 3:40 PM Moderator

Who is your primary target audience? Where?

What is the company/brand name? What unique and compelling benefit does it offer?

Where/how can people purchase?
Posted by Gary Bloomer on 5/20/2023 at 9:17 AM Member

And I need context, details, and specifics ...

Nutraceuticals, healthcare, and life sciences are three distinct, separate areas.

You need a tagline to do what? For what kind of company?
Posted by vksathyajit on 5/20/2023 at 12:14 PM Author

Accent Lifesciences - dealing in Nutraceuticals & Pharmaceuticals, Target customers are those with Illness, Wellness and Fitness
Posted by mgoodman on 5/20/2023 at 1:20 PM Moderator

What unique and compelling benefit does Accent Lifesciences offer? Where is your primary target audience?
Posted by mgoodman on 5/20/2023 at 5:17 PM Moderator

You are getting a lot of questions because we take our work seriously, and we want to be sure we've considered all the relevant approaches to naming and tagline creation. If you help us do our job we will deliver what you need.

The tagline (together with the name) should communicate the unique and important benefit your target audience can expect when they buy/use your brand. What is that for Accent Lifesciences?