Question

Topic: Taglines/Names

Stageup By Diane

Posted by klimasewskid on 25 Points
i am in need of a short catchy tag line for a new home staging business.
Would like it to tie into the word ‘up’ . graphic is a colorful room with a full moon outside.
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RESPONSES

  • Posted by Jay Hamilton-Roth on Member
    What's the name of your business?
    Rather than something catchy/cute, why not a serious tagline that underscores a clear benefit that your new business provides to your target audience?
    What region do you serve?
    What makes you the best choice for realtors/home sellers?
    Do you offer any guarantees?
  • Posted by klimasewskid on Author
    StageUp by diane is the name.
    i live in western NY- Rochester.
    i am considering a graphic that will catch potential clients attention.
    - used color to do so.
    i offer 100 % satisfaction and free first consult.
    thanks
  • Posted by Jay Hamilton-Roth on Member
    Since "StageUp by diane" doesn't clearly articulate what you do (or for who), then the tagline needs to handle this. Your target audience doesn't want something cute/clever/catchy – you are helping them to sell a house which is ultimately a large financial transaction. If you can guarantee that your efforts will maximize their profit, then make that crystal clear. Otherwise, why should they entrust their house to your efforts rather than many of the other stagers in your area with more experience/track record?

    This same advice would apply to your graphic. The graphic should match the sensibilities/professionalism of your target audience. Hint: what graphics do realtors use in your area?

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