Know-How Exchange : Strategy

Be very specific about your primary target audience. Who are they? Where do they live now? Why are they considering a move? Etc.

What benefits would a prospective buyer find compelling?

Have you be employed at other real estate firms? If so, what skills/techniques did you develop that could be applied to your new job?

If HNIs can buy from any real estate professional, focus on why they'd want to work with YOU. What can you offer that the competition doesn't (or can't) – and that's a clear benefit to your target market? How can you tailor your offerings to your market (hint: you'll want to understand their needs)?

Have you created an actual list of HNIs that you want to target? If not, how are you going to get your promotional messages out to specific prospective HNI property purchasers? Are you targeting HNIs because you expect them to pay directly for properties or have you a way to help purchasers finance the property sales? The point that I am leading to is the fundamental one: Why are you limiting your sales targets to HNI folks, when other non-HNI folks may also want to buy prestige properties.

There is another fundamental flaw in your approach. As I understand the acronym, HNI stands for High Net Worth Investor. You do not seem to be asking them to invest in the properties you are selling. You are seeking that HNI folks buy the properties as residences. There is a big difference between the two concepts.

Which country are you selling in?

What price points?

Are these first time buyers?

Who do these people need to impress?

What kind of homes are your ideal buyers looking for?

Why is this only a 25 point question?

NRIs today are investing in the luxury home segment because it suits their lifestyle, and provides them a safe haven by yielding a higher rate of appreciation and greater life-long rentals.

Selling properties to High Net Worth Individuals (HNIs) requires a strategic approach and a deep understanding of your target market.

You can follow few chrisp but very important points :
-> Know your product
-> Build relationships
-> Leverage your network
-> Showcase value
-> Offer customized solutions
-> Provide exceptional service