Know-How Exchange : SEO/SEM

This doesn't happen overnight, without patience, funding, and a lot of research on who your target market is and what they are searching for. And before you spend the resources to get high ranking, be sure you've optimized your conversion rate for visitors. Otherwise, you'll get lots of traffic and no leads.

It doesn't really matter what you do on the periphery of your website, unless you are astute enough to identify the words or phrases that prospective customers and clients will choose to get to your website. That is the key to success and it is not an easy task. Importantly, once you attract prospective customers and clients to your website, it's your content that will cause them to sign up with you. Your content must be persuasive and build confidence.

What are you offering?

Who do you help?

Why should anyone care?

What actions are you asking people to take?

Which other websites and products are you competing against?

Your website must first undergo on-page optimization before moving on to off-page SEO, which involves building links through chores like article submission, guest posting, bookmarking, blog sharing, and many more. If you have the funds, you can also choose to use sponsored advertisements.

Off page and on Page SEO need to be done efficiently in order to bring your page on top of Google. Proper keyword research is another method of improving SEO.

Firstly, we have to view the site and also have to find the loophole in the website and work according to it. We also have to look an eye on the competitor also and their keywords. Off-page and on-page SEO has to be done efficiently and regularly. We can also use social media marketing to make our business more visible.

The recipe: ;)
*1/5 Good and interesting content. Less questions to customer support - better the content.
*1/5 Content updates every month. Google must see your site is alive, not just created once and abandoned for next few years until next remake.
*1/5 Backlinks. Backlink is like recommendation. More people "recommend" your site, better the results in Google Search.
*1/5 Internal links. Are your internal pages interlinked? Menu is not enough, you should consider interlinking them in content. Google loves it.
*1/5 Traffic. If nobody visits your site, maybe you created it for fun? Google wants to show only serious pages in Search, so better get some traffic. It can be done in Facebook, Twitter, various forums, newsletters etc.

All ingredients must be mixed all at once, then you will enjoy "delicious" positions in Google search :) Good luck.