Know-How Exchange : Taglines/Names

Instead of playing off the name directly, why not clearly articulate a key benefit you'll provide your target market? What makes your new company the clear best choice to solving an important need? (Aside: being smart isn't a benefit.) Imagine your first big client is a web design firm who's looking for a perfect tagline. How would you advise them?

I'd start by defining "Websmart Squared." What does it mean? What important and unique benefit can your clients expect when they deal with you?

When you say that you "can't seem to come up with something creative and/or clever that would directly play on the name", you are focusing on your own company and what you do from a completely introspective point of view. You have essentially ignored the requirements, wishes and desires of your prospective customers and clients. You need to talk directly with a bunch of potential clients and ask them for advice in response to some searching or pointed questions. Their responses may well decide your new name for you.

Who are your ideal clients and what specific problems are you solving for these people?

On your home page you include the following text:

WEBSMART²
Get ready - we have something launching soon that is going to blow you away!

SEO
Paid Advertising
Killer Funnels
Content Marketing
Process Automation
Awesomeness

I think you need to tell people what you're going to be offering and how your solutions help your clients stand out. As a marketing company, if it is that you "can't seem to come up with something creative and/or clever that would directly play on the name" ... why not step back from the problem and look at things from another perspective, one that's NOT tied to the world of marketing.

How would an engineer explain what you do? Or a construction manager, or an architect? What about a doctor, or a firefighter, or an accountant, or a mathematician? How would a biologist or an entomologist or a landscape gardener look at things?

What patterns, connections, and insight might this kind of thinking bring to your conundrum? I'm suggesting this because it's difficult to read the label when we're trapped inside the bottle.

And unless you can justify its inclusion through something solid, consider ditching "Awesomeness" from your list. It's become something of a cliché, which, if your intention is stand out, may not be the best thing for you.

Websmart Squared
Exponentially Better Web Design and Marketing

In my opinion you should include your business's usp (uniques selling price) in your tagline .

Just for the record:

USP = Unique Selling PROPOSITION

Taglines or slogans are designed to help you attract clients and customers. You need to tell your customers what you are offering them. You can try some taglines mentioned below -
-web development is our passion
-It starts with an idea, we make it happen
-A website for every budget