Know-How Exchange : Strategy

We will need some more information:

* Who and where is your primary audience?

* Why should your target audience want to buy from you?

* Who are your main competitors?

* How do you market your products now? Direct to end-user? Through a distribution system?

What have you tried to sell in nearby communities? What worked (or didn't)?

What is the name of your business or company?

How long have you been growing indoor plants?

How do you sell plants at present, are you a retailer of indoor plants selling to customers from your own nursery or are you a wholesaler selling indoor plants to other retail nurseries?

Can you describe the typical customer who buys your plants now?

What are the three most popular indoor plants that your customers buy from you?

Are there other indoor plant nurseries near you?

Have you thought about creating an advertising slogan for your business?

What kinds of plants are you offering?
Are you selling or renting (offering a greens service)?
Who are you selling to?
Where are you selling?
What are your monthly business expenses?
How much do you need to make in monthly sales to cover your overheads?
How much do you need to make in monthly sales to make a profit at various percentage levels?
How many sales and at what price points do you need to generate in order to accomplish your goals?