Question

Topic: Taglines/Names

Bus Pass Program Name

Posted by b4 on 3/2/2022 at 9:31 AM ET 500 Points
Hello,

I need to come up with a name for a program where employees receive a free bus pass for commuting to work (instead of choosing to drive).

Thanks for any suggestions!
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RESPONSES

  • Posted by mgoodman on 3/2/2022 at 9:48 AM Moderator
    Where will this program be offered? Who is the sponsor? What is the most important benefit the employees can expect if they take/use the bus pass?
  • Posted by b4 on 3/2/2022 at 10:54 AM Author
    The employer is the sponsor. The benefit is it's free. I thought of C-Pass (commuter pass); Ride & Save Pass; or RiderReward Pass.
  • Posted by mgoodman on 3/2/2022 at 6:11 PM Moderator
    "Free" is *not* a benefit. The benefit is how your life is improved.

    Who is the employer? Don't you want the name to be tied to the name of the employer? Or how about some reference to the location/geography?
  • Posted by Jay Hamilton-Roth on 3/2/2022 at 7:53 PM Accepted
    Why not simply, "Free Pass?" (as in get a "Free Pass" from work)
    Or, "Bus To Biz" ?
  • Posted by chiron34 on 3/2/2022 at 9:57 PM Accepted
    On the presumption that employees opting in will receive a permanent plastic card (similar to bank or credit cards), the program could reflect the following:

    (Company Name) Go Card.
    Entitling employees to free bus travel to & from the company office
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