Question

Topic: Taglines/Names

Catchy Name For Health Expo W/ 5k Race

Posted by zmclaurin on 250 Points
I am hosting a health expo in Mississippi next year and would like to come up with a catchy name for the event. We will have a host of vendors, health screenings, fitness demonstrations, and activities for all ages. Our state and city is known for its soulfulness, blues, and hospitability. There will also be a 5K Run/Walk and 1 Mile fun run in conjunction with it.

The goal of the health expo is to educate on our various disparities (heart disease, obesity, diabetes, etc.) and provide screenings, and have financial institutions there as well to educate on financial health.

Any ideas for a really catchy name?
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RESPONSES

  • Posted by mgoodman on Accepted
    Jackson Wellness Fair
    Jackson Health Fair

    I worry about requests for "catchy" because it suggests that you don't have a compelling reason for people to attend when they know what's in it for them. Otherwise why would you have to resort to humor or "catchy?"

    I'd stick with a straightforward name that will appeal to your target audience.
  • Posted by Jay Hamilton-Roth on Member
    Have there been previous health expos in the area, and if so, is this simply the latest version of it?

    Is the expo free for all or is this a fundraiser (if so, who's the beneficiary)?

    Who specifically are you targeting: locals, people throughout the state, people throughout the region, etc.?

    Why would someone want to attend? To be educated? To be entertained? To be shocked? To feel reassured?

    Why should they trust the advice provided by the vendors?
  • Posted by zmclaurin on Author
    Thank you both for your response.

    The event is to service and impact the lives of our citizens in our city and the surrounding areas. We will provide a host of health screenings, health educational material, exercise demonstrations, and have healthcare providers on site to answer questions. There have been health expos prior to this one, however this one will have some different components added to it, such as the 5K run/walk - 1 mile fun run. We are partnering with all our local hospitals, academic medical center, local clinics, etc. The event will be a nominal charge of $5.
  • Posted by Jay Hamilton-Roth on Accepted
    Some suggestions:
    • Healthyear (pronounced "Healthier")
    • Making Health Fun (Again)
    • Wishing Well
    • Wealth of Health (Expo)
  • Posted by Mike Steffes on Accepted
    Assuming it is in Jackson:

    JacksonFit
    "The Best Health Action Expo Ever!"
  • Posted by Shelley Ryan on Moderator
    Hi Everyone,

    I am closing this question since there hasn't been much recent activity.

    Thanks for participating!

    Shelley
    MarketingProfs

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